Brand Story
16 May 2023, 07:13 GMT+10
Archangel DMS, a leading provider of digital media solutions in the MENA region generating over 5bn monthly media views, recently announced it has been spearheading the launch of the "Shoof Max" brand on TikTok as of the 16th of March, 2023. Shoof Max is a multi-platform premium television series brand focused on releasing the best of GCC blockbuster dramas in both short and long form. The brand boasts over 1.2 million followers on Facebook and YouTube and its TikTok launch has seen it skyrocket in popularity reaching over 120,000 subscribers in its first two months.
"We are thrilled to be finally expanding the Shoof Max footprint to TikTok having seen spectacular success on YouTube and Facebook. With this launch, we believe we can solidify our viewership base amongst the younger generation of Gulf audiences by introducing them to the best of GCC dramas produced in the past decade in a format they love" said Ali Jose Ishtay, Archangel DMS' general manager.
The newly launched TikTok brand currently garners most of its viewership from Saudi Arabia representing nearly 50% of its audience base. Asked why Shoof Max has attracted such a massive following in Saudi Arabia particularly, Ali Jose pointed to the cultural affinity embedded within the content i.e. Saudi audiences are more heavily drawn to television dramas relative to other GCC peers and they see their lives, values and experiences in Shoof Max's content.
Archangel DMS plans to continue to capitalize on Shoof Max's growth by providing a wider roster of Gulf dramas on the channel even potentially hinting at integrating original drama streams from some of the most well-recognized drama origination names in the industry.
Following the success of the brand's launch, Archangel DMS is looking to continue to expand its brand offerings on TikTok which already includes massive names such as Haret Shoof and Shoof Drama.
Tiktok URL: https://www.tiktok.com/@shoof.max
Facebook URL: https://www.facebook.com/shoofmaxgulf
YouTube URL: https://www.youtube.com/@shoofmax
Get a daily dose of Miami Mirror news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Miami Mirror.
More InformationFRANKLIN, Tennessee: Hundreds of thousands of Nissan and Infiniti vehicles are being recalled across the United States due to a potential...
REDMOND, Washington: Microsoft is the latest tech giant to announce significant job cuts, as the financial strain of building next-generation...
LONDON UK - U.S. stock markets were closed on Friday for Independence Day. Global Forex Markets Wrap Up Friday with Greeback Comeback...
SANTA CLARA, California: Nvidia came within a whisker of making financial history on July 3, briefly surpassing Apple's all-time market...
SACRAMENTO, California: California's multibillion-dollar farms are facing a growing crisis—not from drought or pests, but from a sudden...
WASHINGTON, D.C.: President Donald Trump says the United States could soon reach a trade deal with India. He believes this deal would...
MADRID, Spain: Liverpool footballer Diogo Jota and his younger brother, André Silva, have died in a car accident in Spain. Spanish...
LONDON, U.K.: An unrelenting heatwave sweeping across Europe has pushed early summer temperatures to historic highs, triggering deadly...
President Donald Trump's plans to build a space-based Golden Dome missile defense shield have drawn immediate criticism from China,...
NEW YORK CITY, New York: Paramount has agreed to pay US$16 million to settle a lawsuit brought by U.S. President Donald Trump over...
LONDON, U.K.: British Prime Minister Keir Starmer won a vote in Parliament this week to move ahead with changes to the country's welfare...
WASHINGTON, D.C.: President Donald Trump will meet Israeli Prime Minister Benjamin Netanyahu at the White House on Monday. President...