Elizabeth Gore on Serving One Million SMBs, with Lindsay Pinchuk on the Dear FoundHer... Podcast

Brand Story
23 May 2023, 17:43 GMT+10

Elizabeth Gore serves as co-founder and president of Hello Alice, the small business platform helping over one million SMBs access equitable capital by providing resources for funding, networks, and services. People magazine named her one of its "Top 100 Extraordinary Women," Fast Company called her one of the "Most Creative People in Business," and she was named one of Entrepreneur Magazine's "Women to Watch." In this episode, Elizabeth talks about the importance of entrepreneurship, especially for women, as well as the necessity of self care and the incredible power of referrals and partner marketing.

"I got really obsessed with how important it is, particularly for women, to be able to earn an income and own their own business," says Elizabeth Gore, co-founder and president of Hello, Alice, a platform that provides over 1 million SMB with the funding, networks, and resources needed to achieve equitable capital. She currently serves as the Emeritus Chair of the United Nations Global Entrepreneurs Council and served the UN for nearly a decade as Vice President of Global Partnerships founding strategic grassroots efforts like Nothing But Nets Girls Up and Shot at Life.

Listen to, or watch, the full podcast interview by Lindsay Pinchuk with Elizabeth Gore on your preferred podcast channel.

In this podcast, the host covers:

Why Elizabeth is so passionate about serving SMBs
How grants are an underutilized resource
How powerful referrals are for business success
How to use partner marketing as an advertising and growth strategy
Which numbers every entrepreneur needs to know
Why self care is so important for entrepreneurs
Elizabeth Gore, Co-Founder and President of Hello Alice

Podcast Quotes:

"The power of referrals is nuts. I mean, if you really foster a trusted community, they are going to be your number one advertiser." (28:47-28:56 | Elizabeth)
"Surround yourself with the most talented people you can. Even if you're pre hiring, that means advisors, it means talking to your customers. And then when you do start hiring folks, never relinquish that to someone else. You as a founder should hire everybody." (39:14-39:30 | Elizabeth)
"Self care. I feel very strongly that entrepreneurs tend to be very fast-driving, accomplished people and we tend to leave ourselves out. But you cannot run a business over the long-term if you're exhausted all the time. Yes there are sprints-our early days were brutal, we had small kids-but it's not sustainable. So, as you can take care of yourself you will be a better leader." (39:34-40:00 | Elizabeth)

About the Podcast Guest:

To learn more about Elizabeth Gore visit her website (Hello Alice).

About the Podcast Host:

To learn more about Lindsay Pinchuk visit her website (Lindsay Pinchuk).

About Dear FoundHer... Podcast:

Dear FoundHer... is a weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Your journey as a founder is the ride of a lifetime, some come on in and join us!

Listen to, or watch, the full podcast interview by Lindsay Pinchuk with Elizabeth Gore on your preferred podcast channel.